The Moomin Day 2025 collection is inspired by Tove Jansson's first Moomin story, «Moomin and the Great Flood», which follows the journey of Moomintroll and Moomintroll as they search for Moomintroll in the middle of a flood. Along the way, they meet Tulipa and a small figure we will later get to know as Sniff. On any great journey, we also need to rest and gather strength for the challenges that lie ahead. With this in mind, Moomintroll builds a warm and cozy nest in the undergrowth, where they fall asleep to the sound of the croaking of the swamp frogs. The next morning, they continue their adventure together.

Add some Moomin magic to your kitchen with the Moominday tea towel! The Moominday 2025 collection is inspired by Tove Jansson's first Moomin story, «Moomin and the Great Flood», which follows Moomin and Moomintroll in search of Moomintroll as they flee the Great Flood. Moomin Arabia tea towel 45x65 cm Moominday 2025 is GOTS certified.

The new Moominday 2025 collection will be available on August 9, 2025.

Please note that discount codes are disabled during the launch of this special edition.