Moomin Characters and Ting As are collaborating to launch the first official Moomin stores in Norway. The concept will be introduced by Ting in December 2022 with a Pop Up at Oslo Airport Gardermoen and with a separate Moomin Shop at Bryggen in Bergen. Official Moomin stores will offer a wide range of well-known and beloved Moomin products, in addition to Limited Editions.

The Moomin family are the central characters in a series of books and comics by Tove Jansson. The adventurous family lives in their house in Moominvalley and goes on many adventures with their various friends. In recent years, the famous characters have become the subject of decorative design on many different products. Both clothing, jewelry, stationery, books, sweets, gift and interior products, mugs and tableware.

Ting stores are known for having an exciting range of products that you can't find everywhere, and Moomin-related products have long been a popular product group at Ting. "We are excited to now expand the Moomin initiative and also be able to offer our customers unique Moomin products that are only for sale in official stores. Here you will find many relevant gifts for both adults and children that you can't find anywhere else," says Kari Anne Østrem, chain manager and concept manager for Ting.

The goal is for the Moomin stores to become a destination for Moomin fans throughout Norway and for foreign tourists. “Norway is the market where we have the greatest growth in the Nordics, so it is an exciting market and we look forward to opening our own Moomin stores in Norway,” says Kristin Tjulander from Rights and Brands, which manages the Moomin brand globally.

As part of the initiative, a joint company with Ting and Moomin Characters is being established. In addition to its own stores, it is also relevant to develop its own products in the house and home category. "Ting has nice stores and is a good partner for us. We look forward to opening our own Moomin stores in Norway in collaboration with Ting. I am sure this will give both Norwegian and foreign customers a new and good customer experience. This will be an exciting journey that we are looking forward to," says Jonas Forth from All Things Commerce Helsinki LTd.

Kari Anne Østrem from Ting and Jonas Forth from All Things Commerce Helsinki LTD.

Moomin Shop Norway is located at Bryggen 13 in Bergen, and Moomin Shop Pop Up opened on December 2nd at Oslo Airport, just after security. Moomin Shop Pop Up is on a temporary hiatus until September 1st, 2023. Please also visit our official online store www.moomin.no